5 Advantages Provided by Salesforce Integration
More and more companies are adopting Salesforce with each passing day. Most do so in an effort to improve customer retention, get a better handle on who their customers are and what they want, improve communication and customer service, and get better reporting about their sales and service efforts. For many companies, Salesforce is a great start on the path to success, but there’s so much more than can be done.
Your computer software systems are only as strong as the ties that exist between them. Putting data into multiple systems is never as efficient or reliable as having those systems share the same data. With integration comes power. By tying systems together, your computer capabilities become greater than what applications operating individually can provide.
If you want to make Salesforce all it can be, take advantage of these five benefits provided by integrating Salesforce with your other software.
Automation
Salesforce allows you to automate specific actions based on rules, but it doesn’t allow you to create true workflow solutions. For that, you need a workflow product that integrates fully with Salesforce.
True workflow power only arrives when you can control the full process path rather than just a single step. This means automation comes into its own only when decisions are automated, new action paths spring from those decisions, and results and current state are available for monitoring and reporting of workflow progress, completion, and success.
Data Integrity
Your data is only as strong as its weakest link. If you store a customer’s address in Salesforce, in your order fulfillment system, and in accounting, you have three separate versions of the same data. Either you must reliably and without fail update all three systems every time the address changes—a process prone to errors—or you must share a single version of that address among all three systems.
Integration provides many advantages for your data processes:
- Eliminate data double-entry
- Reduce human error
- Improve consistency
- Increase validation
Power
Data is only useful when it’s available. When your systems are separate and distinct, they are limited by their isolation. Integrating your systems allows you to make your Salesforce data available to your other systems and makes the data from those systems available to Salesforce. Imagine if all these systems understood everything they needed to understand from the other systems:
- Salesforce
- Ordering System
- Accounting
- Marketing
- Point-of-Sale
- E-Commerce
- Inventory
- Marketing
Integrate your systems, and you will have data available where you need it when you need it.
Salesforce Everywhere
Integrating Salesforce with your other software systems allows you to leverage the power of Salesforce wherever you need it to be. Some clients say that if a task or a customer isn’t in Salesforce, then that task or customer doesn’t exist. Imagine spreading Salesforce data and power across all your systems.
- Salesforce security and authentication
- Salesforce reports
- Single Sign On (authenticate everywhere using Salesforce)
No Restrictions
Salesforce limits its abilities based on how much licensing and storage you pay for. By integrating Salesforce with other systems, you get the power of Salesforce without restrictions. This is possible because you’re moving part of the storage and processing power out of Salesforce and into an integrated system.
Make It Happen
If you want to automate Salesforce, tie it together with your other software, and bring the full power of Salesforce to bear across your company, consider integrating Salesforce with your other systems.
At Stasyx we have the knowledge to integrate your systems and the expertise to bring the full power of Salesforce to bear. Give us a call at 855-457-7638 and let us show you what Salesforce integration can do for you.